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Content Marketing or Junk Mail? ?>

Content Marketing or Junk Mail?

Simple Summary Content Marketing is twenty-first century biz-speak for collateral materials. The term includes any media intended to help sell a product or service. From old-fashioned press releases to Twitter memes, they take advantage of the low cost of Internet distribution and targeting by micro-market. Does content marketing work? Before you fall for the breathless description of the magic of content marketing, it’s worthwhile to look back to the days before the web made the printing press obsolete. In history is…

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